15 days, 6 IRL hubs, 3 languages, mentors, office hours, teams, chaos. We got confirmation two weeks before launch and still built the platform, distribution tracking and ops dashboard while the hackathon was already moving.
I build social systems that make nerds do hard things.
Hackathons, games, communities and AI tools. Weird formats that make people move.
Proof of work
The pattern is pretty consistent: take something awkward, scary or boring, turn it into a social mechanic, and get people to actually do the thing.
Started as an ~80-person event in my hometown. Turned into a LATAM builder community across Argentina, Peru, Colombia, Mexico, Chile and Uruguay. The core promise was always simple: leave knowing someone who can change your life.
A live game where users have to try a sponsor product to play. Not impressions, not vibes: completed actions. One client generated $4.5k, renewed for 3 months, and the product reached 1.2k users.
Space has been one of my longest-running rabbit holes. It pushed me into technical communities, big-picture ambition and the kind of problems that make normal career advice feel too small. Exact proof text coming soon.
A founder copilot for the messy stage before momentum is obvious. It reads founder stories, extracts patterns and turns them into evidence-backed 7-day growth experiments.
How I tend to build
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01
I find the uncomfortable action.
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02
I wrap it in a game, ritual or community.
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03
I build enough software and ops to make it repeatable.
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04
I turn the proof into the next product.
Now
- Building Playbook, a founder copilot for the stage before the idea is obvious.
- Running NERDCONF experiments around sponsor activation, games and product adoption.
- Learning how AI agents can turn messy founder ambition into working systems.